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    <title>Existence Genetics</title>
    <link>http://www.existencegenetics.com/media.html</link>
    <description>News and Media from Existence Genetics</description>
	
	<item>
       <title>Outsmart Your Genes</title>
       <link>http://perigeebooks.typepad.com/blog/2010/06/outsmart-your-genes.html</link>  
       <description>As a young child, I remember asking my parents why I was different from all the other kids, and their answer was that I was different because of my genes. As a result, genetics has always been quite personal to me. Long before I was a physician, I was a patient, and I am very aware of the struggles that can result from carrying a defective gene. It is because of this that I have made it my life’s mission to find ways for us to conquer disease by outsmarting our genes.
</description>
	<pubDate>Tue, 01 Jun 2010 19:00:00 EST</pubDate>
    </item> 
	
	<item>
       <title>What Do Your Genes Know That You Don't?</title>
       <link>http://www.healthradio.net/component/mtree/Health-Radio-Shows/You-The-Owner%27s-Manual-w-2F-Dr-2E-Michael-Roizen/What-Do-Your-Genes-Know-That-You-Don%27t-3F-42265/details</link>  
       <description>Brandon Colby, MD, author of "Outsmart Your Genes", explains how predictive medicine and genetic testing can provide valuable insight into what may lie ahead in your health future and how you can use genetic information to help prevent problems before they occur.</description>
	<pubDate>Sat, 29 May 2010 09:00:00 EST</pubDate>
    </item> 
    
   
	<item>
       <title>2nd Annual Consumer Genetics Conference Assembles Leading Experts on Consumer Genetics</title>
       <link>http://newsblaze.com/story/2010052007400300003.wi/topstory.html</link>  
       <description>The use of genomics in medical practices by physician and author Brandon Colby, MD, whose latest book, Outsmart Your Genes, is now available in bookstores. It is the first practical book on genetic testing and predictive medicine written for the layperson that separates fact from myth, and provides practical solutions for protecting against disease once a person's genetic risk is assessed. Dr. Colby uses genetic testing in his approach to patient care in his medical practice.</description>
	<pubDate>Thu, 20 May 2010 09:00:00 EST</pubDate>
    </item> 
	
    <item>
       <title>Nexus Technologies Critical in Understanding and Preventing Deadly Disease</title>
       <link>http://www.prweb.com/releases/existencegenetics/may2010/prweb4025124.htm</link>  
       <description>Through Existence’s cutting-edge technological advancements, prediction and prevention of a wide range of both common and rare diseases are possible before they ever manifest. The future of medicine starts today.</description>
	   <pubDate>Thu, 20 May 2010 11:00:00 EST</pubDate>
    </item>
	
	<item>
       <title>Waging a New Offensive in the War Against Alzheimer's Disease</title>
       <link>http://www.huffingtonpost.com/brandon-colby-md/alzheimers-waging-a-new-o_b_574002.html</link>  
       <description>Alzheimer's disease now affects one out of every eight people over the age of 65 and approximately one in 1,000 people between the ages of 30 and 49. In some segments of our society, such as NFL football players, the rates are even more staggering, with the disease affecting one in 53 NFL retirees between the ages of 30 to 49 (the equivalent of one player per team). With the total number of people affected by Alzheimer's predicted to quadruple within the next 40 years, we need to find a new offensive against this unrelenting disease before it steals the minds of yet another generation.</description>
	   <pubDate>Wed, 19 May 2010 11:00:00 EST</pubDate>
    </item>
	
	<item>
       <title>Do These Genes Make Me Look Fat?</title>
       <link>http://existencegenetics.com/audio/genes_make_me_fat_5_20_10.mp3</link>  
       <description>Dr. Colby's discusses what your DNA can tell you about your risk for cancer, Alzheimer's Disease, Heart Disease, Obesity, and other conditions and what you can do about it. Listen:</description>
	   <pubDate>Wed, 12 May 2010 10:00:00 EST</pubDate>
    </item>
	
	<item>
       <title>How to Lower Your Chances of Getting Alzheimer's</title>
       <link>http://www.ivillage.com/how-lower-your-chances-getting-alzheimers/4-a-153154</link>  
       <description>One in 1,000 will be diagnosed before 50, but you can take steps to decrease your risk.</description>
	   <pubDate>Fri, 23 Apr 2010 11:00:00 EST</pubDate>
    </item>
	
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